Dec
16
An American television network is talking about producing television shows based on the products of advertizers:
The collaboration between NBC and Omnicom offers “a unique way of giving brands a seat at the table with writers and producers in developing episodic programming that ties directly to brand needs,” Omnicom Media Group Digital chief executive Matt Spiegel said.
This is of course opposed to the the status quo, where programs are produced specifically to tie into the brands’ needs.
*17/711/13*
